Proposal

Today we presented our design proposal for our interface that connects allergic people to BKOR.

In the pictures to the right you can find the presentation slides. Under it you can find the description.

For our original MIRO board you can click the link below:
https://miro.com/app/board/uXjVO8qXy1k=/

^ Our process started with brainstorming about the possibilities of what the term allergic all can be. Eventually we encountered a button where the term was used sarcastically. This gave us an idea: our user group is going to be "Allergic to Abstract art"

^ After presenting our persona in Belle's class Jonah told is about a Facebook page that was made 7 years ago.
The whole Facebook group was dedicated to stop the placement of two huge abstract yellow globes.

^ We started analyzing the members of this Facebook group and here is what we found out about them. Surprise, alot of them we're creative themselves.

^ We then researched the reason why they disliked the art piece.

^ We then showed two persona's who would be part of the facebook group and therefore me part of our usergroup.

^ Abstract art pieces they encounter in their daily lives.

^ User story of Henk

^ Abstract art piece before Tineke's house

^ We then researched the content. We discovered that BKOR has his own category of "abstract". But most interesting is that we found an abstract art piece that had a strong connection with Rotterdam and it's people.

^ Purpose and goal interface

^ Brainstorm what kind of interface fits.

^ We eventually chose a newspaper as a medium. A newspaper has a proud and cool appearance. And is a physical medium. Which fits our older user group better. The newspaper medium can be spread easy tru public spaces or can been thrown through the mailbox. To in this way introduce art to people in their personal environment.

^ Core points we want to make the newspaper feel like.

^ The type is going to be inspired on the central station type. This type is a before war used font and is strongly connected to Rotterdam and it's history. The type will be bigger then usual. So the eyes of our older target audience can more easily read the content.

^ The colors are inspired on the Rotterdam flag

^ For the visuals we chose to use strong rectangular shapes which represent the strong a modern architecture of Rotterdam. The structure of these visuals will have a analog feeling. So the user is still invited to be creative with the newspaper.

^ The newspaper is going to be interactive. The users are invited to create themselves. We chose to do this because the user group is creative theirselves.

^ The excercises are inspired on the concept of "Wreck it journal". It is a journal filled with simple tasks that invite you to be creative and change your journal to you're liking.

^ Above you can find the filled in weekly questions.

Feedback presentation:

- Good & clear usergroup
- Don't use numbers with analyzing
- Great you connect to reasons to your interface
- Next step: Make it into a newspaper: How do you present the artwork and how do you connect to the Rotterdam pride
- Also investigate the positive reactions on abstract art
- Think about how you want to reach out to that user group

Next steps:

- Make the first cover and pages of the newspaper
- How do people interact with the newspaper?
- Already investigate the user group/try to make contact with them.